Laptop with social media icons

Creating A Social Media Strategy That’s Right For YOU – Part 1

Think your business shouldn’t be on social media? Think again. According to the Nielsen Global Online Consumer Survey, 93% of buying decisions are influenced by social media! Deciding to stay out of the social conversation is doing you and your … Read more


AFFIRM Wins Five American Advertising Awards

(Pewaukee, Wis…February 18, 2019) AFFIRM won a total of five ADDY awards at the 2019 American Advertising Awards Show hosted at Monona Terrace on Saturday, February 16, 2019. The American Advertising Federation (AAF) is a national organization that includes members … Read more


MONAGLE HELPS EMPLOYERS NAVIGATE TOUGH TOPICS AFFECTING WORKPLACE COMMUNICATIONS

AFFIRM’s Vice President of Client Services and Public Relations, Laura Monagle, APR was a featured presenter in October on two important topics affecting workplaces and employers: employee sexual misconduct allegations and opioids. Laura was privileged to share a panel discussion … Read more


Top 5 Reasons to Redesign Your Website

If you’re like most small or medium-sized businesses, starting a website redesign can feel like a monumental task. Fortunately, there are many resources available online; from self-help articles, seminars, and tutorials to experienced digital agencies that specialize in website design … Read more


Wil-Mar Neighborhood Center Launches Wil-Power Capital Campaign

(Pewaukee, Wis….August 27, 2018) The Wil-Mar Neighborhood Center, located in the Williamson-Marquette neighborhood in Madison, has launched its Wil-Power Capital Campaign to seek support for its building renovations. The Wil-Mar Neighborhood Center, “A Place for All People,” is a popular, … Read more


Privacy in the Digital Age

In the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation (GDPR), you may have noticed a flood of updated privacy policies surging your inbox or notifications popping up whenever you … Read more


What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


#MeToo Advertising

The #MeToo Movement Hits Advertising

The Time’s Up movement took Hollywood by storm when sexual misconduct allegations of Harvey Weinstein and other well-known figures came to light. It sparked a viral sensation, spotlighting the systemic problem of sexual harassment and assault against women, particularly in … Read more


seo keywords

Be seen, be heard. Use keywords.

Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we all know, it is much more complicated than that. What if I search “advertising agency” and AFFIRM doesn’t show up? … Read more


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