Wil-Mar Neighborhood Center Launches Wil-Power Capital Campaign

(Pewaukee, Wis….August 27, 2018) The Wil-Mar Neighborhood Center, located in the Williamson-Marquette neighborhood in Madison, has launched its Wil-Power Capital Campaign to seek support for its building renovations. The Wil-Mar Neighborhood Center, “A Place for All People,” is a popular, … Read more


Privacy in the Digital Age

In the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation (GDPR), you may have noticed a flood of updated privacy policies surging your inbox or notifications popping up whenever you … Read more


What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


#MeToo Advertising

The #MeToo Movement Hits Advertising

The Time’s Up movement took Hollywood by storm when sexual misconduct allegations of Harvey Weinstein and other well-known figures came to light. It sparked a viral sensation, spotlighting the systemic problem of sexual harassment and assault against women, particularly in … Read more


seo keywords

Be seen, be heard. Use keywords.

Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we all know, it is much more complicated than that. What if I search “advertising agency” and AFFIRM doesn’t show up? … Read more


winterolympics2018

2018 Winter Olympics takes the Gold when it comes to Ratings

The United States loves the 2018 Winter Olympics more than initially projected, with more people cheering on and watching their favorite winter sport and athletes every night from the comfort of their own home. This not only proves the Olympics … Read more


super bowl

The Best (and Worst) Commercials of Super Bowl 2018

The Super Bowl is one of the biggest events of the year for those of us in the United States, and it’s easy to see why; it’s hard not to love anything that combines football, beer, and over-the-top musical entertainment. … Read more


AFFIRM Welcomes Abbott as Account Coordinator

(Pewaukee, Wis…December 28, 2017) AFFIRM Agency, an award-winning, full-service advertising agency in Pewaukee, Wisconsin, has added Meghan Abbott to the team as an Account Coordinator. Meghan is a recent graduate of UW-Madison with a degree in Communications, focused on Radio, … Read more


AFFIRM Welcomes Pottschmidt as Account Coordinator

(Pewaukee, Wis…December 21, 2017) AFFIRM Agency, an award-winning, full service advertising agency in Pewaukee, Wisconsin, has added Stephanie Pottschmidt to the team as an Account Coordinator. Stephanie comes to AFFIRM as a recent graduate of Miami University-Ohio, with a degree … Read more


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