Don’t Fake It, You Won’t Make ItAs we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you...
Advice to Advertising Agency InternsThroughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable...
Fear and Facts in AdvertisingMost of us remember the DARE campaign (Drug Abuse Resistance Education), an anti-drug program in schools that encouraged students to...
The Case for Cause MarketingIn a live filmed stunt, Burger King filmed a social experiment in a restaurant highlighting the issue of the Pink...
The 23 Digital Marketing Terms You Need to KnowIf you’ve taken any steps into the world of Digital Marketing, you’re probably aware that there’s a lot to know,...
Privacy in the Digital AgeIn the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation...
What to do with data?Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in...
Spring Cleaning For Your BrandThe birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one...
#HelpRemember a few years back when this symbol # was just a pound sign? Good times. Nowadays, you can’t log on...
The #MeToo Movement Hits AdvertisingThe Time's Up movement took Hollywood by storm when sexual misconduct allegations of Harvey Weinstein and other well-known figures came...
