How COVID-19 Changed How We Use Social Media To Reach Intended Audiences During Unintended TimesThe COVID-19 pandemic continues to affect all of us in various ways. One thing we learned quickly was that in...
The rapid rise of TikTok as a social media platform and how to utilize its growing popularity for your businessA heavyweight contender has entered the social media game, and it is set to be one of the biggest players...
Should My Company Start a Blog? Your Guide to Content MarketingIf you’ve made it to this section on the AFFIRM website, you’ve probably noticed that we enjoy blogging, but you...
Social Marketing – Part Five: Key MessagesWith multiple societal issues facing our country right now, the ability to create memorable campaigns that influence and help to...
Social Marketing – Part Four: What Stops People from Making a Change?You have defined your problem. You have identified your target audience and the people who influence them. Now what? Before you develop your...
Social Marketing – Part Three: Defining Audience and InfluencersIn the COVID-19 era, small actions like wearing a mask and maintaining distance can save lives. Social marketing strategies can...
Social Marketing – Part Two: Defining the Issue and AwarenessIn an era when persuading people to follow important guidelines or take simple actions can save lives, social marketing plays...
Want to Effect Change for the Better? Consider Social MarketingHave you ever wanted to exercise more? Stop smoking? Get your teenager to wear a seat belt in the car?...
8 Best Practices to Holding a Virtual MeetingWith working from home becoming more common because of the COVID-19 pandemic, companies are struggling to find a consistent way...
Laying the Groundwork for Long-Term Remote SuccessIt seemed like a novelty just a few weeks ago, the idea of working from home, especially if you’re new...
