Here’s a thought…

The Importance of Research in Marketing

If you’ve visited our AFFIRM Agency Process page on our website, you know that we’ve used our proprietary SMART process to develop effective marketing campaigns since 2004. Let’s review the 5 steps that make up this process: Situation Analysis Marketing … Read more


The Pros and Cons of Using Facebook

When Facebook was founded in 2004, it was seen as a new innovation that would make our world more connected… and better for it. Now more than a decade later, Facebook has been in the center of multiple scandals, including … Read more


3 Corporate #TwitterFails and What You Can Learn from Them

Social media is becoming more and more important in effective marketing and public relations. An active, vibrant social media presence can significantly benefit your organization. However, without time and thought, you could make some big mistakes. Here are 3 notable … Read more


What You Need to Know about the Changing Media Landscape

Your organization is about to launch a new product or initiative, and you’re ready to share your news with the world! STOP. Before you reach out to any media outlet, journalist or editor, you need to understand the changes that … Read more


Why We Love Local Press (and You Should Too)

When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National press attention can benefit any organization, but we shouldn’t forget the power of local media coverage. Here’s why … Read more


Advice to Summer Marketing Interns

Congratulations! You’ve landed your first internship at a marketing/PR/advertising firm. Now what? I’ve been an intern at AFFIRM for roughly 3 months, and I’ve learned A LOT (too much for one blog post). Before I return to school, I want … Read more


Go Back to School with These 5 Marketing Classics

School is almost back in session! While some of you haven’t been inside a school in years, you’re never too old to learn or dive into a good book. So, as students read Pride and Prejudice and Catcher in the … Read more


US Women's Soccer Team Celebrating

What U.S. Women’s Soccer Can Teach Us About Cause Marketing

In July, the U.S. Women’s National Soccer Team defended their title as the world’s best women’s soccer team in the 2019 FIFA World Cup tournament. Their victory on the global stage is a source of pride for the United States … Read more


Your Guide to Influencer Marketing

“Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help your business? We’ve answered all your questions here! Question: What is an influencer? Answer: An influencer is a … Read more


Fun in the Sun – Marketing Opportunities in the Summer

Summer is (finally) here! It’s time for street festivals, outdoor concerts, farmers markets, and some new opportunities to market your business! This summer, consider taking part in events in your local community. They are wonderful opportunities to engage a large … Read more


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