Here’s a thought…

winterolympics2018

2018 Winter Olympics takes the Gold when it comes to Ratings

The United States loves the 2018 Winter Olympics more than initially projected, with more people cheering on and watching their favorite winter sport and athletes every night from the comfort of their own home. This not only proves the Olympics … Read more


super bowl

The Best (and Worst) Commercials of Super Bowl 2018

The Super Bowl is one of the biggest events of the year for those of us in the United States, and it’s easy to see why; it’s hard not to love anything that combines football, beer, and over-the-top musical entertainment. … Read more


lgbtq marketing rainbow colors

Embracing the LGBTQ Community within your Company’s Advertising Tactics

The time is far gone from the stereotypical white and heterosexual family being the only family structure accepted by consumers. We want diversity and we want it now! Especially when discussing the representation of the LGBTQ community, the public is … Read more


Woman bathing dog outside fresh air

Ideas to Keep Your Content Fresh

“How do you keep content fresh for social media, web, blogs, etc.?” is a question we’ve heard quite a few times. The answer is – there’s no singular answer! But there are a ton of small but mighty helpful answers…some … Read more


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Spark Outing, Holiday Edition

It’s our purpose at AFFIRM to, “Help make people’s lives better.” Whether it’s inspiring people to ditch their wheels on Car Free Day or giving them a “Dose of Reality” about curbing prescription opioid abuse, we strive to make a … Read more


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Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization, and it does exactly what it says – optimizes your website so that it gets maximum exposure in … Read more


managing expectations

The Art of Managing Client Expectations

More often than not your new client will already have preconceived notions and expectations of how things should be even before working with you, which is why managing expectations is so important in developing healthy client/vendor relationships. From daily observations … Read more


Don't text and drive distracted driving

Apple’s New Feature Fights Distracted Driving

You’re driving, your phone buzzes, you see it’s a text and you reach down for it… even though you’re going 70+ MPH down the freeway, coffee in hand. We all have cell phones, we’ve all done it, and although we … Read more


pedestrian safety ZIW

Pedestrian Safety is a Two-Way Street

As a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding a busy campus or metropolitan area. Drivers are speeding to reach their destination on time, abruptly stopping to find parking, … Read more


Group of Young Men and Women Kicking Leaves in a Park

All Things Fall

It may be in the mid 80’s but fall has arrived! ‘Tis the season for pumpkin carving, corn maze exploring and maybe a little apple picking. What is at the top of your Fall To-Do List? Meaghan: So many things … Read more


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