Here’s a thought…

Don’t Fake It, You Won’t Make It

As we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you relate to your audience. For many brands it may be tempting to try to capture the attention of teenagers by … Read more


Advice to Advertising Agency Interns

Throughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable life lessons I will take with me throughout my career. My time here has given me the opportunity to get … Read more


Fried eggs on a skillet

Fear and Facts in Advertising

Most of us remember the DARE campaign (Drug Abuse Resistance Education), an anti-drug program in schools that encouraged students to “just say no” to marijuana, alcohol, other drugs, and peer pressure. More memorable, however, was its failure to significantly reduce … Read more


The Case for Cause Marketing

In a live filmed stunt, Burger King filmed a social experiment in a restaurant highlighting the issue of the Pink Tax, or in this spot, the Chick Tax. Female customers in the restaurant were charged significantly more for the exact … Read more


The 23 Digital Marketing Terms You Need to Know

If you’ve taken any steps into the world of Digital Marketing, you’re probably aware that there’s a lot to know, especially when it comes to all the specific terminology. Whether you’re optimizing keywords to boost SEO results or kicking off … Read more


Privacy in the Digital Age

In the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation (GDPR), you may have noticed a flood of updated privacy policies surging your inbox or notifications popping up whenever you … Read more


What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


It’s Smart to Stand

We all have read the statistics on how sitting for long periods of time is terrible for our health – how we should get up and take a lap around the workplace at a brisk pace every 30 minutes for 5 … Read more


hashtag

#Help

Remember a few years back when this symbol # was just a pound sign? Good times. Nowadays, you can’t log on to any social media platform without seeing one attached to a word or phrase. What started as a metadata … Read more


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