Here’s a thought…

Go Back to School with These 5 Marketing Classics

School is almost back in session! While some of you haven’t been inside a school in years, you’re never too old to learn or dive into a good book. So, as students read Pride and Prejudice and Catcher in the … Read more


US Women's Soccer Team Celebrating

What U.S. Women’s Soccer Can Teach Us About Cause Marketing

In July, the U.S. Women’s National Soccer Team defended their title as the world’s best women’s soccer team in the 2019 FIFA World Cup tournament. Their victory on the global stage is a source of pride for the United States … Read more


Your Guide to Influencer Marketing

“Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help your business? We’ve answered all your questions here! Question: What is an influencer? Answer: An influencer is a … Read more


Fun in the Sun – Marketing Opportunities in the Summer

Summer is (finally) here! It’s time for street festivals, outdoor concerts, farmers markets, and some new opportunities to market your business! This summer, consider taking part in events in your local community. They are wonderful opportunities to engage a large … Read more


CREATING A SOCIAL MEDIA STRATEGY THAT’S RIGHT FOR YOU – PART 4 (LINKEDIN)

We’re back with our last installment of our social media marketing deep dive! If you have followed along through Parts 1, 2, and 3, you are well on your way to becoming a social media maven. Now that you’ve got … Read more


Creating A Social Media Strategy That’s Right For YOU – Part 3 (Instagram)

Congratulations on reaching Part 3 of our social media marketing deep dive! Now that you’re a Facebook whiz, we’re going to jump into all things Instagram. If you missed Part 2, you can catch up here. Instagram is a social … Read more


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Creating A Social Media Strategy That’s Right For YOU – Part 2 (Facebook)

Welcome back to our social media marketing deep dive! If you missed Part 1, be sure to check it out here, as Part 2 will be building on what you learned in the last blog and focusing on the social … Read more


Laptop with social media icons

Creating A Social Media Strategy That’s Right For YOU – Part 1

Think your business shouldn’t be on social media? Think again. According to the Nielsen Global Online Consumer Survey, 93% of buying decisions are influenced by social media! Deciding to stay out of the social conversation is doing you and your … Read more


A FIX FOR THE CONTENT CONUNDRUM.

Recently, I was fortunate enough to have the opportunity to attend an industry conference on content marketing strategy given by Robert Rose, a noted authority on the subject and current Chief Strategy Officer of The Content Advisory. It was intriguing … Read more


Should Your Business Be Tweeting?

How Twitter can help you reach your target audience and customers Think of your website as the face of your business, and social media as your voice…if you put it into perspective in this way, it is easy to see … Read more


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