Here’s a thought…

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Creating A Social Media Strategy That’s Right For YOU – Part 1

Think your business shouldn’t be on social media? Think again. According to the Nielsen Global Online Consumer Survey, 93% of buying decisions are influenced by social media! Deciding to stay out of the social conversation is doing you and your … Read more


A FIX FOR THE CONTENT CONUNDRUM.

Recently, I was fortunate enough to have the opportunity to attend an industry conference on content marketing strategy given by Robert Rose, a noted authority on the subject and current Chief Strategy Officer of The Content Advisory. It was intriguing … Read more


Should Your Business Be Tweeting?

How Twitter can help you reach your target audience and customers Think of your website as the face of your business, and social media as your voice…if you put it into perspective in this way, it is easy to see … Read more


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Don’t Hate the Bounce Rate

There are so many different metrics in Google Analytics; deciphering what they all mean can be a challenge even to those with extensive knowledge of SEO. What most people take away from their Google Analytics is that high impressions, clicks, … Read more


Will the Amazon Echo and Google Home be the future of advertising?

Soon after the Amazon Echo and Google Home were launched to market, the question of the ability to advertise on the smart speakers quickly arose and so did consumer interest. The desire for these smart home devices is not going … Read more


Top 5 Reasons to Redesign Your Website

If you’re like most small or medium-sized businesses, starting a website redesign can feel like a monumental task. Fortunately, there are many resources available online; from self-help articles, seminars, and tutorials to experienced digital agencies that specialize in website design … Read more


Don’t Fake It, You Won’t Make It

As we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you relate to your audience. For many brands it may be tempting to try to capture the attention of teenagers by … Read more


Advice to Advertising Agency Interns

Throughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable life lessons I will take with me throughout my career. My time here has given me the opportunity to get … Read more


Fried eggs on a skillet

Fear and Facts in Advertising

Most of us remember the DARE campaign (Drug Abuse Resistance Education), an anti-drug program in schools that encouraged students to “just say no” to marijuana, alcohol, other drugs, and peer pressure. More memorable, however, was its failure to significantly reduce … Read more


The Case for Cause Marketing

In a live filmed stunt, Burger King filmed a social experiment in a restaurant highlighting the issue of the Pink Tax, or in this spot, the Chick Tax. Female customers in the restaurant were charged significantly more for the exact … Read more


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