Here’s a thought…

AFFIRM Tips for Working Remotely

To help prevent the spread of COVID-19, almost all of us, including the AFFIRM team, are finding ourselves working at home.  Many of us do different kinds of remote work and each employee has their own unique situation, however, we … Read more


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COVID-19/Coronavirus Communications – What to Do

NOTE: this is a long post – but we thought this information was important At AFFIRM, we’ve recently been asked by some of our clients to help them with messaging and strategic communications plans surrounding COVID-19, also known as Coronavirus. … Read more


Treat Your Ears with our Favorite Marketing Podcasts

The golden age of podcasts is here and we at AFFIRM can’t get enough! With podcasts, you get all the expertise of a book or blog post, but you can listen in the car, at the office, or even while … Read more


SUPER BOWL FUN FACTS

Whether you tune into the Super Bowl simply to watch the big game or because you want to see the most anticipated ads of the year, the Super Bowl continues to be one of the most watched television events. Check … Read more


Stay Warm with these 5 Digital Marketing Reads

As the weather gets colder, who doesn’t love curling up with a good book? Take some time to improve your digital marketing strategy with these 5 reads:   Jab, Jab, Jab, Right Hook: How to Tell Your Story in a … Read more


The Importance of Research in Marketing

If you’ve visited our AFFIRM Agency Process page on our website, you know that we’ve used our proprietary SMART process to develop effective marketing campaigns since 2004. Let’s review the 5 steps that make up this process: Situation Analysis Marketing … Read more


The Pros and Cons of Using Facebook

When Facebook was founded in 2004, it was seen as a new innovation that would make our world more connected… and better for it. Now more than a decade later, Facebook has been in the center of multiple scandals, including … Read more


3 Corporate #TwitterFails and What You Can Learn from Them

Social media is becoming more and more important in effective marketing and public relations. An active, vibrant social media presence can significantly benefit your organization. However, without time and thought, you could make some big mistakes. Here are 3 notable … Read more


What You Need to Know about the Changing Media Landscape

Your organization is about to launch a new product or initiative, and you’re ready to share your news with the world! STOP. Before you reach out to any media outlet, journalist or editor, you need to understand the changes that … Read more


Why We Love Local Press (and You Should Too)

When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National press attention can benefit any organization, but we shouldn’t forget the power of local media coverage. Here’s why … Read more


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