AFFIRM Agency Selected as Marketing Partner for Innovative Active Lifestyle Jewelry Designer, Casual Carats
(Pewaukee, WI) AFFIRM Agency, a Wisconsin-based full-service marketing and communications firm, has been selected as the marketing partner for Casual Carats, an innovative jewelry brand redefining luxury for active lifestyles. Founded by GIA Gemologist Alissa Moyse in 2019, Casual Carats designs, produces and sells premium silicone rings with 14k gold bezels and natural diamonds, offering a distinctive alternative for consumers seeking durability without sacrificing style.
Through this partnership, AFFIRM will lead Casual Carats’ digital marketing efforts, providing integrated strategy, graphic design, social media management, and Google Ads support. The collaboration is designed to strengthen brand awareness, drive engagement, and support continued growth in the competitive consumer marketplace.
“Casual Carats represents a compelling blend of design, function, and modern luxury,” said Danny Mager, President of AFFIRM Agency. “We’re excited to collaborate with Casual Carats to build a cohesive digital presence that connects with consumers and supports the brand’s long-term mission.”
Casual Carats has gained attention for its ability to bridge fine jewelry and everyday wear, appealing to customers who value both aesthetics and performance. AFFIRM’s approach will focus on highlighting this differentiation through storytelling, creative execution, and data-informed digital tactics.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
###
