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Two Truths and an Alternative Fact about PR


The idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took office. All politics aside, these terms have started the conversation of whether or not truthful information is being reported in the media, which also plays a significant role in PR. Here are two truths and an alternative fact about the PR industry.

ALTERNATIVE FACT: PR is all about the “spin.” You don’t always have to tell the truth as long as you can get people to believe your message.

TRUTH: As mentioned in a previous blog, PR is commonly known as “earned media.” The goal is to communicate why a product, service, or issue is important by sharing it with the media. While placement in news outlets are not always guaranteed, the process of sharing stories helps to build credibility and develop a relationship with the public.

TRUTH: The relationships a PR professional has with a client and with the media are built on trust. Trust is founded in the ability to effectively communicate accurate information. The Public Relations Society of America (PRSA) is the nation’s largest communication association with standards of ethical behavior outlined for its 22,000+ members in the Code of Ethics. According to PRSA, the document is designed to anticipate and accommodate, by precedent, the ethical challenges that may arise.

At AFFIRM, our purpose is to effectively communicate to people how they can make their lives better. It’s our mission to help clients achieve their most ambitious goals through advertising, marketing, and public relations campaigns that enhance brand awareness, improve sales, and foster growth. If you’re looking to develop campaigns for your brand, we would love to help!


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