Amtrak Introduces new Thruway I-41 Bus Service to Green Bay

(Pewaukee, Wis…October 23, 2019) The Wisconsin Department of Transportation recently introduced the Amtrak Thruway I-41 bus service that allows riders round- trip transportation between Milwaukee and Green Bay with stops in Appleton, Oshkosh, and Fond du Lac. The bus service … Read more


AFFIRM Produces Rita’s Story for Milwaukee Habit for Humanity’s Gala

(Pewaukee, Wis…October 24, 2019) AFFIRM Agency, an award-winning, full-service advertising agency in Pewaukee, Wisconsin, was honored to produce Rita’s Story for the Milwaukee Habit for Humanity’s Framing the Future Gala. Rita’s Story tells the account of Milwaukee Habitat homeowner Rita, … Read more


What You Need to Know about the Changing Media Landscape

Your organization is about to launch a new product or initiative, and you’re ready to share your news with the world! STOP. Before you reach out to any media outlet, journalist or editor, you need to understand the changes that … Read more


Why We Love Local Press (and You Should Too)

When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National press attention can benefit any organization, but we shouldn’t forget the power of local media coverage. Here’s why … Read more


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How to Write an Effective News Release

Over the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and may not be for a while as I still find myself drafting press releases and pitching the media with this … Read more


Is Traditional Marketing Still Relevant?

In short, the answer is yes. With today’s technology, we’re often quick to assume that online ads are the only way to reach people. But there’s still value in radio and TV commercials, print and newspaper ads, billboards, and mail. … Read more


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Two Truths and an Alternative Fact about PR

The idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took office. All politics aside, these terms have started the conversation of whether or not truthful information is being reported in … Read more


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