What You Need to Know about the Changing Media LandscapeYour organization is about to launch a new product or initiative, and you’re ready to share your news with the world! STOP. Before...
Why We Love Local Press (and You Should Too)When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National...
How to Write an Effective News ReleaseOver the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and...
Is Traditional Marketing Still Relevant?In short, the answer is yes. With today’s technology, we’re often quick to assume that online ads are the only way...
Two Truths and an Alternative Fact about PRThe idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took...
