What You Need to Know about the Changing Media LandscapeYour organization is about to launch a new product or initiative, and you’re ready to share your news with the world! STOP. Before...
Why We Love Local Press (and You Should Too)When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National...
2018 Winter Olympics takes the Gold when it comes to RatingsThe United States loves the 2018 Winter Olympics more than initially projected, with more people cheering on and watching their...
My Digital VacationI’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change...
Two Truths and an Alternative Fact about PRThe idea of “alternative facts” and “fake news” has been circulating social media and news outlets since Donald Trump took...
