AFFIRM Named Marketing Services Agency for EMBARK Transit in Oklahoma City
(Pewaukee, WI) — AFFIRM is pleased to announce that it has been selected as the new Marketing Services Agency of Record for the Central Oklahoma Transportation and Parking Authority (COTPA), doing business as EMBARK, the public transportation trust for Oklahoma City. EMBARK provides bus transit, paratransit, streetcar, bike share transit and ferry services. AFFIRM was selected after an RFP process for a three-year contract to provide strategic planning, creative development, and marketing consulting services to support EMBARK’s mission of connecting people to opportunity through safe, convenient, and reliable mobility options across Central Oklahoma.
Through this multi-year partnership, AFFIRM will collaborate closely with EMBARK’s in-house communications and marketing team to advance initiatives that grow ridership, attract more “choice riders,” and increase engagement with EMBARK’s rider platforms. The agency’s work will span research and insights, campaign marketing and media strategy, creative development, and digital content, helping position EMBARK as a forward-thinking mobility brand serving Oklahoma City, Norman, and surrounding Central Oklahoma communities.
“We’re honored to partner with EMBARK in their efforts to make reliable transportation options accessible to everyone in Central Oklahoma,” said Danny Mager, President of AFFIRM Agency. “Our team has more than 20 years of experience in public transit marketing, and we’re excited to bring that expertise to EMBARK to help strengthen their brand and grow their service.”
Its new partnership with EMBARK builds on AFFIRM’s expanding portfolio of transit and transportation clients nationwide, including successful work with the Southwest Ohio Regional Transit Authority (Cincinnati Metro), Central Indiana Regional Transportation Authority, Regional Transportation Authority of Central Oklahoma, Greater Portland (Maine) Metro, Wisconsin Department of Transportation, and other regional transportation organizations. With expertise spanning behavior change marketing, strategic communications, and creative storytelling, AFFIRM continues to help build awareness of the benefits of alternative modes of transportation and drive measurable ridership growth.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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