Dane County Regional Airport Wins WAVE Award for WHO KNEW?! Television Commercial Produced by AFFIRM

(Pewaukee, WI…November 17, 2015) AFFIRM won a Merit Award at the Media Communications Association International – Madison Chapter’s (MCA-I Madison) WAVE Awards on November 12, 2015 for a television commercial it produced for the Dane County Regional Airport’s (MSN, WHO KNEW?! advertising campaign. MCA-I is a global organization comprised of communications and media professionals and the Madison chapter is the largest single chapter in the country. Its WAVE Awards reward excellence in media communications and the 2015 ceremony was held at the Pyle Center on the University of Wisconsin – Madison campus recognizing over 50 organizations in 18 categories.

AFFIRM won a Merit WAVE award in the Commercials At or Under :30 category for the “WHO KNEW?! – 12 Direct Flights” :30 second TV commercial it produced using Tilt Media in Madison as its production partner. The commercial features “WHO KNEW?!” host and National Public Radio star Michael Feldman quizzing people on their knowledge of how many non-stop destinations people can fly to from MSN. AFFIRM collaborated with MSN to launch the WHO KNEW?! campaign ( in April 2015 to promote the value and convenience of flying into and out of MSN. AFFIRM has been MSN’s agency of record for more than four years.

AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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