(Pewaukee, Wis…September 30, 2019) In honor of the annual Car Free Day, the Central Indiana Regional Transportation Authority’s Commuter Connect program coordinated with AFFIRM to host their 4th annual Car Free Day Indy, encouraging Central Indiana residents to go car free or car-lite on Friday, September 20th. The event collected a record-breaking total of 1,272 pledges! 

As the Advertising Agency of Record for the Central Indiana Regional Transportation Authority’s (CIRTA) Commuter Connect program, AFFIRM helped plan and staff the event, as well as create all Car Free Day Indy branding and marketing materials. On September 20th, Commuter Connect hosted events at several Indianapolis-area locations, including Cummins Plaza and Monument Circle, featuring live music, free refreshments from Wild Eggs and Chick-fil-A, and the chance to win prizes, play games, and interact with various vendors. Mayor Joe Hogsett and CIRTA Board President Bill Ehret also came together to offer a proclamation from the city declaring September 20th as Car Free Day Indy.

 “It’s been greatly rewarding to work with both the Long Island Rail Road and the Central Indiana Regional Transportation Authority to bring International Car Free Day to life in their markets, “ said AFFIRM Account Executive, Amy Opad. “We hope to grow both events next year so that they continue to promote sustainable transportation throughout the rest of the year,” concluded Opad.

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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