AFFIRM Wins Three Telly Awards for Public Service TV Spots

(Pewaukee, Wis…May 19, 2016) AFFIRM has been awarded three Telly Awards in recognition of its public service television spots developed for the Wisconsin Department of Transportation, Wisconsin Department of Justice, and Dane County Regional Airport. The Telly Awards honor the best film and video productions, including online video, non-broadcast video, and local, regional, and cable TV commercials and programs. The 37th Annual Telly Awards were expected to garner over 13,000 submissions from all 50 US states and multiple continents.

AFFIRM won a Silver Telly Award for the ZERO IN WISCONSIN “Driver Surprise: John” TV Commercial in the category of Local TV & Local Cable – Not-for-Profit. The commercial is part of a series of “Driver Surprise” TV commercials created for the Wisconsin Department of Transportation’s ZERO IN WISCONSIN campaign to promote seat belt use. The commercial shows an unsuspecting driver arriving at a gas station only to be surprised by NFL legend Donald Driver who reinforces the importance of wearing a seat belt while driving.

The agency also won a Bronze Telly Award for the WHO KNEW?! campaign online video in the Commercial – Transportation category. The commercial, developed for Dane County Regional Airport in Madison, WI is part of a larger brand awareness campaign featuring National Public Radio personality Michael Feldman. The video was created in a format similar to Feldman’s “Whad’Ya Know” trivia show. The commercial also won a Media Communications International WAVE Award for Best TV Commercial of :30 Seconds or Less in November 2015.

Lastly, AFFIRM won a Bronze Telly Award for the DOSE OF REALITY “Overdose” TV Commercial in the Local TV & Local Cable – Public Service category. As part of the overall DOSE OF REALITY Prescription Painkiller Abuse Prevention public education and awareness campaign, the commercial aims to inform and educate Wisconsinites about the improper use and dangers of prescription painkillers and encourages action.

“AFFIRM is proud to be working with such great public sector partners on these important campaigns,” said AFFIRM Principal –Marketing Director Danny Mager. “They give us the creative license to communicate their messages in original and innovative ways and winning these Telly Awards is a great reinforcement of this process.”

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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