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AFFIRM’S Guide to Writing an Effective Call-to-Action

From Netflix’s new subscriber call-to-action, “Join Free for a Month,” to Uber’s “Start Riding with Uber,” marketing call-to-action (CTA) statements...

What to Do if Your Brand Accidentally Goes Viral

Sometimes it can be hard to predict when a campaign is going to go viral. One of the best examples...

How to Evaluate if an Influencer is Right for Your Brand

Influencer marketing first began to rise to prominence around 2010, and it has only continued to grow in popularity in...

Why It’s Important to Have a Crisis Communications Plan

Imagine that it’s after business hours and you’re asleep in bed. Suddenly, your phone begins to ring and when you...

The Concept of Social Listening and Why You Should be Aware of It

Chances are you’ve heard the term social listening tossed around if you’re in marketing. Although the term isn’t brand new;...
Resume Tips

10 Tips for Improving Your Resume as a Marketer

So, you’re looking to begin your career in marketing, and you’re likely wondering what you should do to put yourself...

AFFIRM’s Social Media Predictions for 2022

The unprecedented events of the past two years have contributed to an increase in social media usage and activity. More...
Buzzwords Blog

AFFIRM Guide to 2021 Marketing Buzzwords

2020 was a year for the books, where the COVID-19 pandemic changed many aspects of our daily lives. From increasing...
Covid 19 and Social Use

How COVID-19 Changed How We Use Social Media To Reach Intended Audiences During Unintended Times

The COVID-19 pandemic continues to affect all of us in various ways. One thing we learned quickly was that in...
TikTok Header

The rapid rise of TikTok as a social media platform and how to utilize its growing popularity for your business

A heavyweight contender has entered the social media game, and it is set to be one of the biggest players...

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Danny Mager