AFFIRM Earns Telly Award for ONE Transit Rebrand
(PEWAUKEE, Wis.) – AFFIRM Agency, a Wisconsin-based full-service marketing and communications firm specializing in behavior-change marketing, has earned a Telly Award for its rebranding work for the Regional Transportation Authority of Central Oklahoma (RTA). The project introduced the organization’s new public identity, ONE Transit.
The Telly Awards recognized the campaign in the Branding category, which honors branded content campaigns or series that use logos, symbols, and design to distinguish an organization or product. AFFIRM’s work on the ONE Transit rebrand received a Telly Award in this category.
“We’re honored to receive this recognition from the Telly Awards for our work on the ONE Transit rebrand,” said Danny Mager, President of AFFIRM Agency. “This project reflects the power of strategic branding to unify partners around a shared vision and create a clear, compelling identity that supports long-term growth and regional impact.”
Founded in 1979, the Telly Awards honor excellence in video and television across all screens and are judged by a council of industry leaders from across the creative, production, and media landscape. The awards recognize standout work in branded content, social video, immersive storytelling, and other categories that reflect the evolving ways organizations connect with audiences.
“We needed this rebrand to go far beyond a new logo and colors. We wanted people to see themselves in our plan for a better-connected Central Oklahoma when we introduced the ONE Transit brand,” said Armando Reyes, Public Affairs Manager for ONE Transit. “AFFIRM created a video that told that story in a way that was authentic, inspiring, and aspirational for Central Oklahomans. The initial response from our audiences is tremendous, and we’re thrilled to see the work earn national recognition with a Telly Award.” For additional background on the project, AFFIRM previously shared news of the ONE Transit brand launch and the strategic process behind the new identity in a company news item announcing the rebrand rollout earlier this year: https://affirmagency.com/news/one-transit/ .
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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