AFFIRM Agency Collaborates with Pathways for Fathers and Families


(Pewaukee, Wis…October 22, 2019) AFFIRM Agency is pleased to enter another phase of its ongoing collaboration with Milwaukee County Pathways for Fathers and Families. Initially working with Pathways on original branding in 2013, this newly launched phase includes collaboration on a brand refresh, including an updated website, brochure, poster, transit advertising and social media.

The Milwaukee County Pathways for Fathers and Families is a county-wide collaboration composed of various local partners with a goal to strengthen father-child engagement, improve employment and economic opportunities, and develop healthy relationships in their lives.

AFFIRM will be collaborating with Pathways for its ongoing social media management.

By providing skill-building workshops and individualized service, the integrated Pathways program involves three core program services: Responsible Parenting, Healthy Marriage/Relationships, and Economic Stability. The ultimate campaign goal is to aid fathers and father-figures in improving their lives and reinforcing their relationships with their children.

“Working with the Pathways to Fatherhood program fits in perfectly with our agency purpose to help people make their lives better,” said Danny Mager, “We hope the program’s updated website and materials will help more families in Milwaukee County to know about the program and its benefits.”

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.


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