Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17


(January 27, 2016) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on “Changing Behaviors Through Social Marketing: Wisconsin DOJ Sends a Dose of Reality” at the PRSA Southeast Wisconsin Chapter luncheon on Wednesday, February 17th from 11:30am-1:30pm at the Italian Community Center in Milwaukee.

Attendees will hear more about DOJ’s DOSE OF REALITY: Prevent Prescription Painkiller Abuse in Wisconsin public education and awareness campaign, created in partnership with AFFIRM, and the use of social marketing:

* What social marketing is, when to use it and how it works

* How to build a coalition around a topic with many stakeholders

* What you need to do to uncover your target audience’s barriers or motivations to the change

* The measures of success

The presentation is open to non-members of PRSA. There is a cost for the luncheon. For more information, visit www.prsawis.org.

AFFIRM is a leader in social marketing with clients such as WisDOT, Chicago MetraRail, Long Island Rail Road, City of Milwaukee Department of Public Works, Dane County Regional Airport, and others.


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