AFFIRM Chosen to Lead FAMIC’s Have the Talk of a Lifetime Public Relations Campaign

(Pewaukee, Wis…January 18, 2016) AFFIRM has been selected by Springboard Brand & Creative Strategy to plan and execute all public relations for the Funeral and Memorial Information Council (FAMIC) Have the Talk of a Lifetime national consumer education program.

The program began as a grassroots effort by FAMIC, a membership organization comprised of associations within the death care industry, to help educate the public about the importance of talking with their loved ones to ensure memorialization is a fulfilling and rewarding experience.

In 2016, AFFIRM will collaborate with Springboard, FAMIC’s long-term advertising agency, to provide FAMIC members with the tools they need to communicate effectively with the media and their audiences as well as to ensure the public is correctly informed about the program, its purpose, and the value of memorialization.

The nationwide public relations will work in conjunction with Springboard’s creative campaign and include a member PR toolkit and national media relations leading up to a Have the Talk of a Lifetime event near the end of 2016. To learn more about the program, visit

“It is a privilege to work with Springboard as an extension of their team with the media relations effort on this important campaign,” said Laura Monagle, APR, vice president of client services and public relations at AFFIRM. “Beginning a conversation with your loved ones about what matters most in their lives – telling stories, sharing memories – it shouldn’t be a revolutionary idea, but it is. FAMIC is leading the way in giving people the tools to begin to have the talk, and we are excited to help get that word out nationally,” she concluded.

AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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