TRANSIT SOLUTIONS HONORED AS MELVILLE CHAMBER OF COMMERCE’S TRANSPORATION BUSINESS OF THE YEAR

(Pewaukee, Wis…February 12, 2018) The Melville Chamber of Commerce in Melville, NY, has presented Transit Solutions with its second award for Business of the Year in the Transportation category. Transit Solutions previously won the award in 2014 and has been … Read more


The Fireside Theatre Prepares for a Big Season in 2018

(Pewaukee, Wis…January 25, 2018) After finishing a top-selling season in 2017, one of the best in the theater’s recent history, the Fireside Dinner Theatre in Fort Atkinson, Wisconsin has kicked off another big season for 2018. Starting out the year … Read more


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How to Write an Effective News Release

Over the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and may not be for a while as I still find myself drafting press releases and pitching the media with this … Read more


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Getting Media Coverage During a Slow News Cycle

While everyone is busy with holiday preparations, budgeting for 2017, end of year reports and spreadsheets, don’t forget that December is a great month to offer story ideas and content in order to get some earned media. Generally, December is … Read more


Advertising and PR: The Same but Different

Advertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella when it comes to developing brand awareness, there are key differences that distinguish the two. Advertising communicates what your brand … Read more


AFFIRM Adds Vang as Assistant Account Executive

(Pewaukee, Wis…September 12, 2016) AFFIRM (www.affirmagency.com), an award-winning full-service marketing firm in Pewaukee, Wisconsin, has hired Dena Vang as Assistant Account Executive. A May 2016 graduate of Marquette University with a degree in public relations and communications studies, Dena was … Read more


Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17

(January 27, 2016) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on “Changing Behaviors Through Social … Read more


AFFIRM Chosen to Lead FAMIC’s Have the Talk of a Lifetime Public Relations Campaign

(Pewaukee, Wis…January 18, 2016) AFFIRM has been selected by Springboard Brand & Creative Strategy to plan and execute all public relations for the Funeral and Memorial Information Council (FAMIC) Have the Talk of a Lifetime national consumer education program. The program began … Read more


Car Free Day Long Island 2015 Successful in Raising Awareness of Alternative Ways of Commuting

(September 28, 2015…Pewaukee, WI) AFFIRM is pleased to announce that the marketing and public relations campaign for Car Free Day Long Island, held on September 22, 2015 (http://carfreedayli.com/) was a resounding success in helping raise awareness of the alternatives to … Read more


AFFIRM helps organic grocer Good Harvest Market with new store opening

(Pewaukee, WI….August 24, 2015) When Good Harvest Market, a thriving organic grocery store, embarked upon building and opening a much larger new location in Waukesha, they engaged AFFIRM to help them plan and execute a comprehensive public relations, advertising and … Read more


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