Why It’s Important to Have a Crisis Communications PlanImagine that it’s after business hours and you’re asleep in bed. Suddenly, your phone begins to ring and when you...
What You Need to Know about the Changing Media LandscapeYour organization is about to launch a new product or initiative, and you’re ready to share your news with the world! STOP. Before...
Why We Love Local Press (and You Should Too)When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National...
Advice to Summer Marketing InternsCongratulations! You've landed your first internship at a marketing/PR/advertising firm. Now what? I’ve been an intern at AFFIRM for roughly 3...
How to Write an Effective News ReleaseOver the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and...
Getting Media Coverage During a Slow News CycleWhile everyone is busy with holiday preparations, budgeting for 2017, end of year reports and spreadsheets, don't forget that December...
Advertising and PR: The Same but DifferentAdvertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella...
Measuring your PR: what is relevant to you?"I spend alot of time tracking all of our media mentions, but no one ever really looks at this stuff." That's...
