Why We Love Local Press (and You Should Too)

When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National press attention can benefit any organization, but we shouldn’t forget the power of local media coverage. Here’s why … Read more


Advice to Summer Marketing Interns

Congratulations! You’ve landed your first internship at a marketing/PR/advertising firm. Now what? I’ve been an intern at AFFIRM for roughly 3 months, and I’ve learned A LOT (too much for one blog post). Before I return to school, I want … Read more


Monagle Joins Panel Discussion at Godfrey & Kahn’s 29th Annual Labor & Employment Law Seminar

(Pewaukee, Wis…March 23, 2018) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR recently attended Godfrey & Kahn’s 29th Annual Labor and Employment Law Seminar in Madison, WI on March 20th as a guest panelist.  Godfrey & … Read more


TRANSIT SOLUTIONS HONORED AS MELVILLE CHAMBER OF COMMERCE’S TRANSPORATION BUSINESS OF THE YEAR

(Pewaukee, Wis…February 12, 2018) The Melville Chamber of Commerce in Melville, NY, has presented Transit Solutions with its second award for Business of the Year in the Transportation category. Transit Solutions previously won the award in 2014 and has been … Read more


The Fireside Theatre Prepares for a Big Season in 2018

(Pewaukee, Wis…January 25, 2018) After finishing a top-selling season in 2017, one of the best in the theater’s recent history, the Fireside Dinner Theatre in Fort Atkinson, Wisconsin has kicked off another big season for 2018. Starting out the year … Read more


affirm blog press microphone 1200x600

How to Write an Effective News Release

Over the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and may not be for a while as I still find myself drafting press releases and pitching the media with this … Read more


online news better option

Getting Media Coverage During a Slow News Cycle

While everyone is busy with holiday preparations, budgeting for 2017, end of year reports and spreadsheets, don’t forget that December is a great month to offer story ideas and content in order to get some earned media. Generally, December is … Read more


Advertising and PR: The Same but Different

Advertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella when it comes to developing brand awareness, there are key differences that distinguish the two. Advertising communicates what your brand … Read more


AFFIRM Adds Vang as Assistant Account Executive

(Pewaukee, Wis…September 12, 2016) AFFIRM (www.affirmagency.com), an award-winning full-service marketing firm in Pewaukee, Wisconsin, has hired Dena Vang as Assistant Account Executive. A May 2016 graduate of Marquette University with a degree in public relations and communications studies, Dena was … Read more


Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17

(January 27, 2016) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on “Changing Behaviors Through Social … Read more


Let’s get together. We’d love to see what we can do for you.

Let's Chat