DOJ Hosts First-Ever Dose of Reality Week

(Pewaukee, Wis…April 30, 2018) Wisconsin’s Department of Justice hosted the first-ever DOSE OF REALITY Week April 22-29. DOSE OF REALITY Week was created as an opportunity for everyone in Wisconsin to get educated, spread the word, and take action to … Read more

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Spark Outing, Holiday Edition

It’s our purpose at AFFIRM to, “Help make people’s lives better.” Whether it’s inspiring people to ditch their wheels on Car Free Day or giving them a “Dose of Reality” about curbing prescription opioid abuse, we strive to make a … Read more

A Dose of Reality: Wisconsin DOJ Announces New Elder Opiate Abuse Campaign

(Pewaukee, Wis….October 9, 2017) Wisconsin’s Department of Justice has initiated a “Dose of Reality” for Seniors and Caregivers on the risks of misusing opioids and other prescription drugs. This at-risk group has often gone unrepresented in targeted prescription drug abuse … Read more

AFFIRM Wins Best of Show at Business Marketing Association Milwaukee Bell Awards for Wisconsin’s DOSE OF REALITY

(Pewaukee, Wis. – April 28, 2017) AFFIRM Agency (, a full-service marketing communications agency, was honored with Best of Show and a Bell Award from the Business Marketing Association (BMA) Milwaukee at the BMA’s 2017 Bell Awards banquet on April … Read more

DOSE OF REALITY Campaign Extends to Maine, Minnesota, and Nebraska

(Pewaukee, Wis…February 16, 2017) The Wisconsin Department of Justice’s DOSE OF REALITY Prevent Prescription Painkiller Abuse in Wisconsin public education, awareness, and prevention campaign has been introduced to three new states – Maine, Minnesota, and Nebraska. AFFIRM has adapted the … Read more

Wisconsin DOJ Launches DOSE OF REALITY Community Outreach Kits, Expanding Prevention Efforts

(Pewaukee, Wis…October 20, 2016) The Wisconsin Department of Justice has added Community Outreach Kits for Parents, Coaches and Educators to the DOSE OF REALITY campaign website (, furthering Wisconsin’s efforts to prevent prescription painkiller abuse. The kits are the latest … Read more

AFFIRM’s Mager Featured in Wisconsin State Journal’s “Know Your Madisonian”

(Pewaukee, Wis…July 28, 2016) Each week, the Wisconsin State Journal runs a feature on a local Madison resident who has made a positive impact in the Madison, or Wisconsin, community. This week’s “Know Your Madisonian” highlights the accomplishments of AFFIRM … Read more

Laura Monagle to Present Social Marketing, DOSE OF REALITY with Anne Schwartz of DOJ at PRSA on February 17

(January 27, 2016) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR will be presenting along with Anne Schwartz, director of communications and public affairs for the Wisconsin Department of Justice (DOJ), on “Changing Behaviors Through Social … Read more

Wisconsin DOJ Sets Record for Drug Take Back Day

(November 3, 2015…Pewaukee, WI) The Wisconsin Department of Justice, Office of Attorney General Brad Schimel had a record-setting Drug Take Back Day on October 17, 2015, with 44,698 pounds collected and incinerated.  The October 17th collection beat the previous record … Read more

Wisconsin Department of Justice Launches DOSE OF REALITY Campaign With AFFIRM’s Help

Statewide prescription painkiller abuse awareness, education and prevention effort necessary to help save Wisconsin lives The Wisconsin Department of Justice and Attorney General Brad Schimel, in conjunction with the Wisconsin Department of Health Services launched the DOSE OF REALITY: Prevent … Read more

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