Wisconsin Coalition Against Sexual Assault Launches BY YOUR SIDE Campaign Developed by AFFIRM


WCASA 16103 By Your Side Logo tagline 300 dpi

(Pewaukee, Wis…January 30, 2017) The Wisconsin Coalition Against Sexual Assault (WCASA), in conjunction with the Wisconsin Department of Justice Office of Crime Victim Services, launched the BY YOUR SIDE: Support for Sexual Assault Survivors in Wisconsin campaign today via news conferences in Madison, Green Bay, and Milwaukee. AFFIRM was selected by WCASA to assist with strategy, planning, and execution of this important public education and support campaign.

The goal of BY YOUR SIDE: Support for Sexual Assault Survivors in Wisconsin is to inform sexual assault survivors that there is a number they can call for help, support, and to find resources and information about their sexual assault kits.

The statewide campaign includes a targeted online media flight, posters, and outdoor billboards. Materials are available for download and use at the campaign website, www.byyoursidewi.org.

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.


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