Why You Should Invest in an Animated Logo

Animated logos are 100%  a marketing and design trend worth investigating. No longer are they reserved for the end frames of videos, presentations, banner ads, and archaic flash animations. An animated logo is now an amazing visual focal point for any website that will elevate your brand, craft a focused brand story, and is extremely memorable. So why is this becoming such a thing now? WELL… as SVG and CSS are reaching maturity in terms of animations capabilities, more developers and designers are choosing to display a dynamic animated logo instead of a static one.

Here are three simple and effective reasons to consider taking your company’s brand from static to animated:

1) Animated Logos Hold Viewers Attention

As people are consuming more and more online content, and with the information habits of consumers trending toward instant gratification, there seems to be a real struggle holding the attention of potential clients/customers. With an animated logo, you enhance your brand presentation and grab user attention right off the bat.

2) Animated Logos Increase Brand Awareness

If you want to create and promote brand awareness (which duh, you should!) invest in an animated logo. Animated logos are much more memorable/recognizable to consumers than static logos and can often imprint on the consumer’s mind immediately.

3) Animated Logos Make for Better Storytelling

An animated logo can help contribute to your brand’s overall narrative as well as become a fluid piece of the storytelling process. So get on board, help develop your brand, and create an emotional connection with consumers.

So, What Have We learned?

The choice seems pretty clear: if you plan on grabbing attention, crafting a memorable brand story, and taking your website to the next level, you need to invest in an animated logo! To get a better idea of what can be designed and animated for your brand check out these 45 Awesome Animated Logo Examples.




Let’s talk!

Contact our President, Danny Mager to learn how we can deliver results for your organization. No matter where you're at in your decision-making process, we can help you get the ball rolling.


Danny Mager