The Pros and Cons of Using Facebook

When Facebook was founded in 2004, it was seen as a new innovation that would make our world more connected… and better for it. Now more than a decade later, Facebook has been in the center of multiple scandals, including … Read more


3 Corporate #TwitterFails and What You Can Learn from Them

Social media is becoming more and more important in effective marketing and public relations. An active, vibrant social media presence can significantly benefit your organization. However, without time and thought, you could make some big mistakes. Here are 3 notable … Read more


What You Need to Know about the Changing Media Landscape

Your organization is about to launch a new product or initiative, and you’re ready to share your news with the world! STOP. Before you reach out to any media outlet, journalist or editor, you need to understand the changes that … Read more


Your Guide to Influencer Marketing

“Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help your business? We’ve answered all your questions here! Question: What is an influencer? Answer: An influencer is a … Read more


The 23 Digital Marketing Terms You Need to Know

If you’ve taken any steps into the world of Digital Marketing, you’re probably aware that there’s a lot to know, especially when it comes to all the specific terminology. Whether you’re optimizing keywords to boost SEO results or kicking off … Read more


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My Digital Vacation

I’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change in the marketing landscape, going from when the newspaper and radio dominated the local advertising scene, to the digital world … Read more


Flex Your Brand, Go Digital!

Digital billboards are nothing new, but they are growing in popularity and for good reason too. As a next generation platform for advertisers, digital boards allow businesses to interact with consumers, create custom content and make maximum impact. Traditionally speaking … Read more


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