Dane County Regional Airport Experiences Best Ever Passenger Traffic with Help from AFFIRM

(Pewaukee, Wis…November 15, 2016) Dane County Regional Airport experienced its best single month traffic numbers in October 2016. With 80,648 passengers flying out of Madison, October 2016 passenger traffic increased 13.0 percent over October 2015.

Since it launched its advertising campaigns with help from AFFIRM (STOP THE SCHLEP! in 2012 and WHO KNEW?! in 2015), the Airport has seen steady increase in passenger traffic both in to and out of the airport. Other factors that play a role in passenger traffic include restaurant openings and new, non-stop flights

“It’s great to hear about Dane County Regional Airport’s incredible surge in passenger traffic,” said AFFIRM Principal – Marketing Director Danny Mager. “It’s a true testament to the effectiveness of the Airport’s advertising, marketing, and consistent community outreach, among other factors,” concluded Mager.

Dane County Regional Airport’s second best month was in 2014 with 80,559 passengers.

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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