AFFIRM Selected as Agency of Record for Commuter Connect in Indianapolis
(Pewaukee, Wis…June 23, 2016) AFFIRM, a national leader in transit and transportation-related marketing, has been selected as the agency of record for Central Indiana Regional Transportation Authority’s (CIRTA) Commuter Connect rideshare system. Commuter Connect provides residents and employers in Indianapolis and surrounding counties with alternative transportation to single-passenger driving, free of charge. Users can participate in carpooling, vanpooling, riding transit, biking, and walking. AFFIRM was awarded the Commuter Connect contract as the result of a competitive RFP process.
As part of the contract with Commuter Connect, AFFIRM will plan, develop, and implement the organization’s marketing campaigns including advertising, digital, and social media. The agency will use its extensive transit, ridesharing, and social marketing experience to motivate people in Indianapolis to engage with Commuter Connect to save money and sustain the environment with an overall goal of increasing carpools, vanpools, and overall awareness of the system.
“We’re excited to bring our experience in transit and promoting the benefits of commuting to the Indianapolis area and the Commuter Connect program,” said AFFIRM Marketing Director, Danny Mager. “A lot is happening in Central Indiana right now with regard to transit use and planned improvements to infrastructure and accessibility, which will benefit the entire region,” continued Mager.
AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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