AFFIRM Agency Amplifies AtwoodFest’s Music Festival with In-Kind Marketing Support
Award-winning Branding and Creative Support Boosts Attendance and Community Engagement
(PEWAUKEE, WI) AFFIRM Agency, a full-service marketing and communications firm based in Pewaukee, is proud to announce its ninth year of continued award-winning support of Madison, Wisconsin’s AtwoodFest through the donation of creative promotional services. The pro bono partnership reinforces AFFIRM’s ongoing commitment to supporting local community events and nonprofit initiatives across Wisconsin.
AtwoodFest, one of Madison’s most beloved neighborhood music and street festivals, returns July 26-27, 2025, with a dynamic lineup of local and national music acts, family-friendly activities, food vendors, and community engagement opportunities. AFFIRM contributed to the festival’s success by providing eye-catching marketing collateral, including event branding, posters, music schedules, social media graphics, digital ads, and on-site signage pro bono.
Over the past nine years, AFFIRM’s creative messaging for AtwoodFest has not only won multiple National Advertising Federation ADDY™ awards, but the branding contributed to AtwoodFest being recognized as the 2025 winner in the category “Best Music Festival” at the Madison Area Music Awards for the second year in a row.
“As a Wisconsin-based agency, we’re passionate about supporting the communities we live and work in,” said AFFIRM President Danny Mager. “AtwoodFest celebrates music, art, and neighborhood spirit. Our incredible design team loves to have the chance to flex all their creative muscles to outdo themselves year after year. It’s been a pleasure using our creative talents to help spread the word about this amazing event which takes place practically in my backyard,” Mager said.
Each year, AFFIRM’s creative approach starts with the festival brand poster design, intended to reflect the vibrant, grassroots energy of AtwoodFest. Year after year, the AtwoodFest poster reveals a different mix of bold typography, colorful illustrations, and a playful tone intended to capture the festival’s welcoming and lively atmosphere. Once the poster is designed, the look and feel are extended to other materials such as the event website, social media graphics, onsite signage and more.
“AtwoodFest wouldn’t be what it is without the contributions of community partners,” said Steve Sperling, General Manager of the Barrymore Theatre, one of the main festival organizers. “AFFIRM’s long-time commitment to the festival and superhuman creative work has helped us grow attendance and attract new sponsors and the attention of both well-known and emerging artists. Their dedication and design expertise made a huge impact, and we’re incredibly grateful for their support.”
AtwoodFest is produced by Sector67, a non‑profit hackerspace/makerspace and community workshop, the SASY Neighborhood Association, and the Barrymore Theatre. To learn more about AtwoodFest, visit www.atwoodfest.com.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
###
