AFFIRM Applies Social Marketing Expertise to Beat the Spread of COVID-19
(Pewaukee, Wis. August 7, 2020) AFFIRM, an award-winning, full-service marketing agency based in Pewaukee, Wisconsin has announced the launch of a digital public education campaign to raise awareness of the actions Wisconsinites can take to help curb the spread of COVID-19. The campaign, Let’s Beat COVID-19 Wisconsin Style, leverages the agency’s social marketing expertise and is designed to remind residents throughout the state how they can continue to enjoy Wisconsin traditions but still take the actions necessary to keep the virus in check. To help spread the word and not the virus, follow Let’s Beat COVID-19 Wisconsin Style on AFFIRM’s Facebook, Instagram and LinkedIn pages, or visit our website.
“For more than 15 years, AFFIRM has specialized in social marketing campaigns designed to promote behavior change in targeted audiences,” said AFFIRM Agency president Danny Mager. “Every person on our team has been personally affected in one way or another by the pandemic. We were inspired to apply our expertise to address perhaps the greatest public information challenge of our lifetimes,” he continued.
“There are a number of good public information campaigns out there, so why create yet another one? Our research showed that there was a gap between the attitudes toward taking these actions and the messaging approach for reaching people in our state. Wisconsinites are all united in some way by our cultural traditions, whether that’s food, sports, festivals, family, neighborhoods. We didn’t see another campaign that engages our collective and unique experiences as Wisconsinites as the core of why and how we can continue those safely during COVID-19,” explained Mager.
Let’s Beat COVID-19 Wisconsin Style shows exactly how staying at home, physical distancing, wearing a mask, and washing your hands ties directly to how we can continue to hold our traditions close. The campaign creative includes uniquely Wisconsin traditions that speak to statewide audiences, including diverse communities: front porch visits, fishing, camping, hiking, frozen custard, bratwurst, Lake Michigan, picnics, football and more. AFFIRM believes that a creative approach based on research is positively engaging marketing at its most powerful and effective. The campaign will make use of online digital strategies to reach the target audiences.
“Until there’s an effective vaccine or other treatment, the only way we can slow the spread of the virus, and save lives, is to take action individually,” added Mager. “AFFIRM Agency will continue Let’s Beat COVID-19 Wisconsin Style as long as it takes – until we can say, ‘We Beat COVID-19 Wisconsin Style.”
Follow AFFIRM’s social media and our website (www.affirmagency.com) and Let’s Beat COVID-19 Wisconsin Style!
AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing for transit, transportation, public health and health benefits marketing and communications. For more information, call 262-650-9900, or visit AffirmAgency.com
