Will the Amazon Echo and Google Home be the future of advertising?

Soon after the Amazon Echo and Google Home were launched to market, the question of the ability to advertise on the smart speakers quickly arose and so did consumer interest. The desire for these smart home devices is not going … Read more


Advice to Advertising Agency Interns

Throughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable life lessons I will take with me throughout my career. My time here has given me the opportunity to get … Read more


The 23 Digital Marketing Terms You Need to Know

If you’ve taken any steps into the world of Digital Marketing, you’re probably aware that there’s a lot to know, especially when it comes to all the specific terminology. Whether you’re optimizing keywords to boost SEO results or kicking off … Read more


What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


seo keywords

Be seen, be heard. Use keywords.

Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we all know, it is much more complicated than that. What if I search “advertising agency” and AFFIRM doesn’t show up? … Read more


Even with Social, Consistency is Key

Whether it’s about content, sales, or customer relations, social media has quickly become a large part of any brand’s online presence and digital strategy. Why? It’s a great way to quickly and efficiently build your brand as well as target … Read more


affirm blog SEO nutshell 1200x600

Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization, and it does exactly what it says – optimizes your website so that it gets maximum exposure in … Read more


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