CREATING A SOCIAL MEDIA STRATEGY THAT’S RIGHT FOR YOU – PART 4 (LINKEDIN)
We’re back with our last installment of our social media marketing deep dive! If you have followed along through Parts 1, 2, and 3, you are well on your way to becoming a social media maven. Now that you’ve got … Read more
Creating A Social Media Strategy That’s Right For YOU – Part 3 (Instagram)
Congratulations on reaching Part 3 of our social media marketing deep dive! Now that you’re a Facebook whiz, we’re going to jump into all things Instagram. If you missed Part 2, you can catch up here. Instagram is a social … Read more
Creating A Social Media Strategy That’s Right For YOU – Part 1
Think your business shouldn’t be on social media? Think again. According to the Nielsen Global Online Consumer Survey, 93% of buying decisions are influenced by social media! Deciding to stay out of the social conversation is doing you and your … Read more
Should Your Business Be Tweeting?
How Twitter can help you reach your target audience and customers Think of your website as the face of your business, and social media as your voice…if you put it into perspective in this way, it is easy to see … Read more
Don’t Fake It, You Won’t Make It
As we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you relate to your audience. For many brands it may be tempting to try to capture the attention of teenagers by … Read more
How to Master Instagram’s Algorithm
Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more
Facebook Live, Trend or Tremendous?
One of the biggest trends in content marketing in 2016 was video and this trend will continue to rise in 2017. If you think about it, video is absolutely everywhere online: from live streaming to social media, articles, ads and these modes will … Read more
How to Deal With Negative Comments On Social Media
As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too … Read more
6 Tips for Effective Social Media Campaigns
Having an eclectic media mix is an important aspect of ALL advertising campaigns. The more media used to promote a message, the higher likelihood of reaching a larger audience and making a stronger, more lasting impact. Your message won’t just … Read more