Think your business shouldn’t be on social media? Think again. According to the Nielsen Global Online Consumer Survey, 93% of buying decisions are influenced by social media! Deciding to stay out of the social conversation is doing you and your … Read more

How Twitter can help you reach your target audience and customers Think of your website as the face of your business, and social media as your voice…if you put it into perspective in this way, it is easy to see … Read more

As we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you relate to your audience. For many brands it may be tempting to try to capture the attention of teenagers by … Read more

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more

One of the biggest trends in content marketing in 2016 was video and this trend will continue to rise in 2017. If you think about it, video is absolutely everywhere online: from live streaming to social media, articles, ads and these modes will … Read more

As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too … Read more

Having an eclectic media mix is an important aspect of ALL advertising campaigns. The more media used to promote a message, the higher likelihood of reaching a larger audience and making a stronger, more lasting impact. Your message won’t just … Read more