The Importance of Research in MarketingIf you’ve visited our AFFIRM Agency Process page on our website, you know that we’ve used our proprietary SMART process...
Will the Amazon Echo and Google Home be the future of advertising?Soon after the Amazon Echo and Google Home were launched to market, the question of the ability to advertise on...
“Chance Favors the Prepared Mind”Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the...
