Bringing the Cool Factor to a Hot Live Music Event — AFFIRM Helps Promote Popular AtwoodFest in Madison

(Pewaukee, Wis…June 26, 2019) For the third year in a row, AFFIRM Agency has partnered with Madison’s Schenk-Atwood-Starkweather-Yahara (SASY) Neighborhood Association, the Barrymore Theatre, and the Wil-Mar Neighborhood Center to plan and produce all of the advertising and marketing materials for the 6th annual AtwoodFest neighborhood music festival.

In addition to raising funds for the non-profit organizations that produce it, AtwoodFest attracts thousands of people from throughout the Madison area to one of the city’s most eclectic neighborhoods featuring a wide selection of ethnic foods, arts & crafts vendors, and 25 regional music acts. The festival features two main music stages, a KidsFest stage and activities area, 20 local food stands, 14 Wisconsin craft beers, 75 vendors, MakerMarket, and a Community Arts Project. AFFIRM was first commissioned to develop the creative theme and outreach materials in 2017. Paying homage to David Atwood, the nineteenth-century Madison mayor, congressman and publisher who is the namesake of Atwood Avenue, the vibrant near east side street where the festival takes place, AFFIRM uses a creative take on Atwood’s image in the festival’s promotional posters, flyers, t-shirts, social media and website.

“Over the past three years, AtwoodFest has grown into one of Madison’s largest summer music festivals”, said AFFIRM President and Atwood area resident Danny Mager. “We love the fact that our fun, creative advertising has helped to define what is now one of the highlights of the year on Madison’s east side.”

AtwoodFest takes place July 27-28, 2019. For more information, go to

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit

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