AFFIRM helps organic grocer Good Harvest Market with new store opening
(Pewaukee, WI….August 24, 2015) When Good Harvest Market, a thriving organic grocery store, embarked upon building and opening a much larger new location in Waukesha, they engaged AFFIRM to help them plan and execute a comprehensive public relations, advertising and branding strategy.
Beginning with the purchase of the land for the new building, AFFIRM helped Good Harvest Market tell their story in the media from groundbreaking to opening, resulting in feature stories in the Milwaukee Journal Sentinel, Greater Milwaukee Business Journal, Waukesha Freeman and the cover story in BizTimes Milwaukee. AFFIRM created an identity for the Harvest Café, an in-store café, deli and restaurant that is a major feature of the new store. In addition, the agency expanded and defined Good Harvest’s brand standards that play a crucial role in the store’s retail presence and interior, including hand-painted wall art and lettering and interior and exterior signage. Finally, AFFIRM helped raise anticipation and awareness of the new store through a comprehensive and strategic digital, mobile, print and online advertising campaign. Since opening in May, 2015, Good Harvest Market has seen double-digit increases in sales over the previous period in 2014.
AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. We serve local, regional and national clients in Business-to-Business and Consumer markets and have special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit AffirmAgency.com
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