The following video and audio examples accompany AFFIRM’s response to Section 3A of Dane County Regional Airport’s Marketing and Advertising Services RFP.
Together, they demonstrate our ability to develop distinctive concepts, write for sight and sound, manage live-action and animated production, direct professional and community talent, adapt creative across platforms, and produce communications that capture attention and generate measurable results.
For ease of review, all examples referenced in our proposal are collected below. Select any example to play it directly from this page.
Video Examples
1. Fly Easy. Fly MSN.
Client: Dane County Regional Airport
Fly Easy. Fly MSN. — :30
2. Fly Easy. Fly MSN.
Client: Dane County Regional Airport
Fly Easy. Fly MSN. — :15
Delivers the campaign’s central convenience message in a concise format optimized for shorter digital placements.
3. Nonstop Destination Video Vignettes
Client: Dane County Regional Airport
Brings MSN’s nonstop destinations to life by highlighting the attractions, experiences and travel opportunities available from Madison.
Washington D.C.
Philadelphia
Denver
Phoenix
New York City
Miami
4. Click It or Ticket Featuring Donald Driver
Client: Wisconsin Department of Transportation
Animated Commercial No. 1 — :30
Uses a distinctive Saturday-morning-cartoon style and Donald Driver’s statewide recognition to encourage consistent seat belt use.
5. Click It or Ticket Featuring Donald Driver
Client: Wisconsin Department of Transportation
Animated Commercial No. 2 — :30
Extends the animated campaign with a second memorable scenario reinforcing the importance of buckling up on every trip.
6. Recycle! It’s How We Roll - ROLL WITH IT
Client: City of Joplin
Television Commercial No. 1 — :30
Makes recycling information approachable and memorable while encouraging Joplin residents to participate consistently.
7. Recycle! It’s How We Roll - ROLL MODELS
Client: City of Joplin
Television Commercial No. 2 — :30
Reinforces the integrated campaign platform while communicating practical recycling information through an engaging second execution.
8. Revolutionize Your Commute
Client: GWRideConnect
General Rideshare Commercial — :30
Uses animation to show commuters how carpooling and other alternatives can reduce the cost, stress and frustration of driving alone.
9. 988 Suicide & Crisis Lifeline
Client: Wisconsin Department of Health Services
988 Awareness Commercial — :30
Features real Wisconsinites from priority audiences to present 988 as an approachable, confidential and accessible source of support.
Additional DCRA Video Examples
10. Fly Local. Dine Local.
Client: Dane County Regional Airport
Fly Local. Dine Local. — :30
Connects flying from MSN with supporting local restaurants and experiencing the best of the Madison community.
11. Fly Local. Shop Local.
Client: Dane County Regional Airport
Fly Local. Shop Local. — :30
Connects the benefits of choosing MSN with shopping locally and supporting the regional economy.
12. Fly Local. Fly Nonstop.
Client: Dane County Regional Airport
Fly Local. Fly Nonstop. — :30
Promotes the convenience and range of nonstop destinations available to travelers flying from MSN.
Audio Examples
1. New American Airlines Nonstop Service to Boston
Client: Dane County Regional Airport
Boston Nonstop — :30
Uses a Paul Revere-inspired opening, destination-specific sound design and a subtle Boston accent to make the new route memorable.
2. New American Airlines Nonstop Service to Boston
Client: Dane County Regional Airport
Boston Nonstop — :15
Retains the campaign’s central creative hook and essential route announcement in a concise format for shorter placements.
3. Recycle! It’s How We Roll.
Client: City of Joplin
Male Voice — :30
Uses an upbeat male voice and conversational writing to make recycling feel simple, positive and achievable.
4. Recycle! It’s How We Roll.
Client: City of Joplin
Female Voice — :30
Provides a complementary female-voice execution that reinforces the same campaign identity and recycling call to action.
5. 70th Anniversary Milwaukee Brewers Sponsorship
Client: Amato Automotive Group
Amato Advantage — :30
Uses baseball language and John Amato’s voice to promote the dealership group’s 70-year history and customer advantages.
6. 70th Anniversary Milwaukee Brewers Sponsorship
Client: Amato Automotive Group
Amato All-Star Lineup — :30
Presents Amato’s dealerships and vehicle brands as an all-star lineup within its season-long Milwaukee Brewers sponsorship.
7. Your Way to Go
Client: Southwest Ohio Regional Transit Authority/Metro
Your Way to Go — :30
Uses upbeat, Cincinnati-focused audio creative to connect Metro with local destinations, events and everyday travel occasions.