Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


lgbtq marketing rainbow colors

Embracing the LGBTQ Community within your Company’s Advertising Tactics

The time is far gone from the stereotypical white and heterosexual family being the only family structure accepted by consumers. We want diversity and we want it now! Especially when discussing the representation of the LGBTQ community, the public is … Read more


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Great Success!

For good reasons previously mentioned, we do still enter awards, and this year was so worth it…we came out of the ADDY’s with four shiny new awards! It’s a great feeling to produce winning work, but feels even better knowing … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


Motivation quote lemons

Queen of Pop Music…and Marketing

The Queen Bee has done it again. (I’m talking about her majesty, Queen Beyoncé Giselle Knowles-Carter, of course.) An epic Super Bowl performance, the release of a clothing line, a world tour kickoff, a remarkable HBO special, and new #1 … Read more


State Fair State Of Mind

The Wisconsin State Fair new food list is always a ton of fun. It reads like a science fiction novel about food. I’ve yet to make the rounds at this year’s Fair, but some of my favorites from years past … Read more


Creating a Successful Ending

By Cathy Looze Source: Variety.com First, let me say, I liked the ending of How I Met Your Mother.  I was not among those vocal fans who felt betrayed by the creators.  Nor do I think the creators of that … Read more


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