The FLY LOCAL campaign promotes the many benefits of flying out of MSN compared to other airports, including how it helps to support the local economy. Using “locally sourced” Wisconsin animals – a flying cow, for example we helped portray the local nature of the airport and its many benefits compared to “big box airports” in other cities. Creative extends to media tactics such as outdoor, online, print, and Wisconsin Public Radio. We also developed a campaign-specific landing page where people can pledge to FLY LOCAL for the chance to win a gift card or airline travel vouchers.