WEA Trust Selects AFFIRM Agency for State Plan Marketing Program

(Pewaukee, Wis…May 6, 2015) WEA Trust, a Madison-based insurance provider for public employees throughout the state, has awarded a seasonal contract to AFFIRM Agency (formerly Staples Marketing) for developing all marketing materials related to the open enrollment period for their State Health Plan.

Over the next four months, AFFIRM will design and produce key deliverables that will market WEA Trust to State of Wisconsin employees. These materials will include campaign folders, brochures, geography-specific inserts, direct mail pieces, and a State Plan microsite.

“We are very excited to collaborate with WEA Trust on their State Plan Marketing,” said Laura Monagle, AFFIRM Agency’s Vice President of Client Services & Public Relations. “They are a terrific organization with an excellent staff, and we’re looking forward to doing some really great work with them.”

AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. We serve local, regional and national clients in Business-to-Business and Consumer markets and have special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit

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