Qdoba Launches New Brand and Knockout Tacos

(November 1, 2015…Pewaukee, WI) Fast-casual restaurant chain Qdoba Mexican Grill rebranded itself this past week as Qdoba Mexican Eats, and has also unveiled a new line of food items called “Knockout Tacos”. The updated brand and offerings represent Qdoba’s shift towards a more artisanal and gourmet format.

AFFIRM Agency is handling all media and promotional planning for Roaring Fork Restaurant Group, the largest Qdoba franchisee in the country with over 50 locations in Wisconsin, Iowa and Northern Illinois. The Knockout Tacos campaign features radio and outdoor advertising in the Milwaukee, Madison and Green Bay/Fox Cities, Wisconsin markets. The program includes on-air giveaways at all involved radio stations, with some stations offering Qdoba catering for 20 people as part of a variety of prize packages for the fall season. AFFIRM routinely earns Qdoba thousands of dollars in added-value promotions as part of every negotiated paid media buy.

“It’s been very exciting working with Qdoba since 2007,” said Danny Mager, AFFIRM Principal and Marketing Director. “They’ve more than doubled in size since then, and we can’t wait to see what the future holds for them now that they have this terrific refreshed brand and these phenomenal new Knockout Tacos.”

AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. We serve local, regional and national clients in Business-to-Business and Consumer markets and have special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit

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