Dane County Regional Airport Wins ACI-NA Award for FLY LOCAL Campaign Created by AFFIRM
(Pewaukee, WI…November 19, 2018) Dane County Regional Airport (https://www.msnairport.com) won first place for Overall Marketing Programs among other small airports at the Airports Council International – North America’s (ACI-NA) 2018 Excellence in Airport Marketing, Communications, and Customer Service Awards on November 15, 2018. These annual Awards recognize airports that have excelled in the areas of marketing and public relations during the previous year. The 2018 Awards were held during the ACI-NA Marketing & Communications Conference in Ottawa, Canada.
MSN placed first in the prestigious Overall Marketing Program category for the FLY LOCAL campaign developed by AFFIRM. In the thick of the eat/shop/buy/stay local movements, Dane County Regional Airport launched the FLY LOCAL campaign to encourage travelers to fly out of Madison instead of other regional “big box” airports. In line with the theme, AFFIRM helped to develop outdoor billboards, print ads, online ads, radio ads, and social media, as well as the creative campaign’s “spokesperson” – a flying cow. In addition, a FLY LOCAL booth was strategically placed at local festivals and events to raise awareness. The FLY LOCAL campaign, which will continue into 2019, focuses on all of the benefits and features of flying local, including the potential to save money on parking, gas, tolls, and traffic, the locally-sourced food vendors within the airport, and supporting the local economy.
AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit AffirmAgency.com
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