City of Milwaukee’s Recycle For Good Campaign Has Produced Excellent Results

Recycle For Good Milwaukee Logo

(Pewaukee, Wis…January 15, 2015) The City of Milwaukee Department of Public Works (DPW) recently released their report covering the RECYCLE FOR GOOD campaign, an initiative implemented by DPW in 2008. The results have been very positive, including a 19.6% per-household increase in pounds of recycled materials over the five years following the campaign launch.

AFFIRM Agency (formerly Staples Marketing) was awarded the marketing contract for the program in 2008. Since then, their contributions to the campaign have included development of the RECYCLE FOR GOOD brand, a campaign-specific website, along with print, online, and radio messages.

“It’s fantastic to see the way people have responded to the recycling messages, because recycling is something everyone should take very seriously,” said Danny Mager, AFFIRM Agency Principal and Marketing Director. “I’m very proud of the work we’ve done on this campaign, and of the way the City of Milwaukee’s recycling has improved.”

AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. We serve local, regional and national clients in Business-to-Business and Consumer markets and have special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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