How to Grow an Email Marketing Subscriber List
In the digital age, a growing email marketing subscriber list is one of the most valuable assets a business can have. It’s a direct line to your audience that gives you the opportunity to nurture relationships and build brand loyalty with current and prospective customers. Growing your subscriber list will take more than just adding a sign-up form to your website though. It requires strategic thinking, a value-first approach, and a little creativity. Whether you’re starting from scratch or looking to expand your existing audience, the AFFIRM Agency experts are here with tips to help you with growing your email subscriber list.
Tip #1: Develop Engaging Email Content
How many brand emails do you delete from your inbox each month? It can be hard to break through the noise with so many businesses utilizing email marketing but creating value-driven, informative content will help you keep the subscribers you have and attract new ones. For example, you can implement subscriber-only tips or insights in your email newsletters or promote giveaways or contests to subscribers. Writing email copy can be a tedious process month over month, so don’t forget to utilize AI tools for help as you’re creating your first drafts!
Tip #2: Optimize Your Website
Converting website visitors to email subscribers is an excellent way to grow your subscriber list, but you’ll have to optimize your website first. Make sure to use clear call-to-actions throughout your site to encourage people to sign up and consider adding a pop-up when people enter your site. You should also embed sign up forms everywhere on your website including in the header and footer, sidebar widgets, and at the end of blog posts.
Tip #3: Leverage Social Media
Your social media channels are the perfect place to promote your email newsletters and gain subscribers. People who opt-in to follow you on social media are also likely to subscribe to your email list. Share snippets of your email content and encourage followers to subscribe for more. You can also run ads on Facebook, Instagram, or LinkedIn to an audience of people already following your page that drive traffic to a signup landing page. If you share info about your email newsletter on stories, be sure to add a “Swipe Up” link or include a signup link in your bio.
Tip #4: Engage Offline
Don’t forget to take advantage of in-person moments to grow your email subscriber list. Use events, trade shows, and conferences as an opportunity to forge personal connections with people to keep them engaged with email content you send them in the future. Include sign up URLs and QR codes on marketing materials to make it easy for people to sign up for your email newsletters in person. Using offline strategies will help build loyalty and engagement with future email sends.
AFFIRM Agency can help your business achieve success by helping you develop an email marketing subscriber list to reach your audience. Reach out to us at info@affirmagency.com and we’ll work with you to create a strategy tailored to your organization’s goals.
