How to Create Engaging Instagram Reels
By now it should be no secret that Reels are the most popular content format on Instagram, allowing users to create short, captivating videos with the ability to reach audiences of followers and non-followers. Originally introduced as a response to the growing trend of short-form video content, Reels offer a dynamic way to express creativity, share stories, and engage with followers. Whether you’re new to Reels or looking to enhance your video content, there are some key steps you can take to set yourself up for success.
Why are Instagram reels important?
The organic reach of static Instagram posts has declined in recent years. This is due in part to increased paid advertising on the platform, but mostly it’s because the static image format is less engaging. It’s important to focus on creating content that’s interesting and gets engagement quickly to win with Instagram’s algorithm. A Socialinsider study recently found that Reels see an average reach rate of 30.81%. That’s double the reach rate of other content formats, including static images! Reels are also still the most engaged with content format on Instagram. For these reasons alone, it’s worth it for any business to experiment with Reels.
Tip #1: Hook viewers in the first few seconds
According to Social Mention, the ideal length for an Instagram Reel is between 7-15 seconds long. That means you’re going to want to get the attention of the viewer right off the bat, ideally within the first three seconds for optimal retention. Though it’s easier said than done, by creating a compelling visual, interesting statement, or unexpected moment, you’ll be able to create a video that sticks with people and gets engagement on Instagram.
Tip #2: Tap into current sounds, music, and trends
Have you ever heard of Huh Cat? Does the clip of Pedro Pascal smiling from the movie “The Unbearable Weight of Massive Talent” ever pass across your Instagram feed? One of the best ways to create a winning reel is by capitalizing on trending templates or meme formats in your own Reels. Using a popular trend correctly in a Reel is something your audience will notice and reward with engagement. You may also want to try using popular sounds or music in your Reels. Using music makes Reels more engaging and could be your ticket to success.
Tip #3: Show personality
This is an important tip for all aspects of your business’s social media, especially with Reels. Short form video can be used in many ways to show the personality of your business, including the unique culture and sense of humor of the people who work there. Reels can also be used to show your expertise in the industry you’re operating in. Showing personality in the Reels you create is what will attract new people to your content and new followers to your page!
Tip #4: Post consistently
Part of the challenge with Instagram Reels is posting them consistently. It’s recommended to post Reels a few times a month to ensure your page keeps up traction with Instagram’s algorithm. This will also help you get a sense of what your audience likes and what they don’t, which will help you when you’re deciding what formats and templates to use for your Reels.
Tip #5: Emphasize Aesthetics
As you consume more Instagram Reels, you’ll notice shared traits between Reels that are getting high engagement. The proper aspect ratio for Reels is 9:16 and conforming to this sizing when posting will ensure that you are able to achieve maximum delivery with your post. You’re also only able to boost your Instagram Reel for additional results if it is in a 9:16 aspect ratio, so be sure to keep this in mind. Successful Instagram Reels may also include well-timed edits between clips and music that is edited in to fit the video. There are plenty of free, easy-to-use apps, including CapCut, that you can use to edit your videos for Reels.
Like any social media marketing tactic, getting it right with Instagram Reels takes time, patience, and a good understanding of current trends. AFFIRM Agency is experienced in using Instagram Reels to grow Instagram audiences and engagement for businesses. Reach out to us and we can work with you to put together a Reels strategy that’s right for you.
