Handling Crisis Communication

We’ve seen it happen a little too often over the past couple of weeks, from Pepsi, to Nivea, and United Airlines, every organization is vulnerable to crises. According to the Institute for Public Relations a crisis is defined as, “a significant threat to operations that can have negative consequences if not handled properly.” Here are tips on how to handle a crisis within an organization.

  • Plan for a crisis – What is your organization most vulnerable to? How would you respond in that situation? Who/which team would handle the crisis? Who would address the media? Consider asking these questions in order to plan ahead.
  • Timeliness matters – According to Debra B. Davenport at Purdue University, acknowledging the situation as soon as possible helps you to minimize speculation and rumors, especially in a time where backlash and criticism take place online.
  • Be transparent – Trust is built on the ability to effectively communicate accurate information. Be honest with your target audience, admit fault and apologize even in times of crises.

Let’s talk!

Contact our President, Danny Mager to learn how we can deliver results for your organization. No matter where you're at in your decision-making process, we can help you get the ball rolling.


Danny Mager