pixel

Handling Crisis Communication

We’ve seen it happen a little too often over the past couple of weeks, from Pepsi, to Nivea, and United Airlines, every organization is vulnerable to crises. According to the Institute for Public Relations a crisis is defined as, “a significant threat to operations that can have negative consequences if not handled properly.” Here are tips on how to handle a crisis within an organization.

  • Plan for a crisis – What is your organization most vulnerable to? How would you respond in that situation? Who/which team would handle the crisis? Who would address the media? Consider asking these questions in order to plan ahead.
  • Timeliness matters – According to Debra B. Davenport at Purdue University, acknowledging the situation as soon as possible helps you to minimize speculation and rumors, especially in a time where backlash and criticism take place online.
  • Be transparent – Trust is built on the ability to effectively communicate accurate information. Be honest with your target audience, admit fault and apologize even in times of crises.

Your Brand Deserves Better. Let’s talk!

Contact us for a FREE 30-minute consultation for your marketing needs! Learn how we can deliver results for your organization. No matter where you’re at in the decision-making process, AFFIRM can help take you the rest of the way.

SCHEDULE A CALL

Danny Mager