AFFIRM’s Guide to 2025 AI Tools
Like it or not, AI is here to stay. Digital Marketing Institute reports that 43% of marketing pros automate repetitive tasks and processes using AI software. This is point and proof that AI tools have the power and potential to improve workplace efficiency, especially in the world of marketing and advertising. As a result, more and more AI tools continue to pop up seemingly every day, and it can be tough to keep up. Here are some of the AI tools that we find the most intriguing at AFFIRM Agency as marketing and advertising professionals.
ChatGPT
In 2025, one AI tool making significant waves in the marketing and advertising sectors is ChatGPT, developed by OpenAI. ChatGPT has an advanced language model that provides a way for marketers and advertisers to generate dynamic, context-aware content in real-time. ChatGPT can assist with brainstorming content topics, crafting engaging starter ad copy, and even developing content strategies based on trending topics and SEO insights. As AI continues to evolve, tools like ChatGPT underscore the transformative impact these technologies can have on the way we work.
Gamma
Gamma is another groundbreaking AI tool reshaping the marketing and advertising landscape. Designed to analyze consumer behavior through advanced data analytics, Gamma provides marketers with deep insights into customer preferences. This powerful tool uses machine learning algorithms to predict trends and optimize marketing campaigns, ensuring that businesses can tailor strategies to meet the evolving demands of their target audience. By integrating real-time data processing, Gamma helps businesses launch highly targeted ads that not only reach the right people at the right time but also resonate on a personal level. Its ability to swiftly adapt to changing market conditions and consumer feedback makes it a good tool for businesses looking to stay ahead of the curve.
Grammarly
Another great AI tool for those aiming to sharpen their communication and enhance their business’s voice is Grammarly. As a sophisticated writing assistant, Grammarly goes beyond basic spell-checking by offering advanced grammar, tone, and style suggestions tailored to the context of each piece of content. This tool is helpful for crafting error-free, persuasive, and audience-appropriate messaging. Whether it’s drafting compelling ad copy, engaging social media posts, or articulate business proposals, Grammarly helps improve communications to be more polished and professional. Grammarly is also integrated with many existing tools, including social media management and listening tools like Hootsuite!
Jasper
Jasper recently emerged as a powerhouse AI tool for 2025. Renowned for its advanced content generation capabilities, Jasper assists brands in creating high-quality, engaging content at scale. This includes drafting blog posts and designing compelling ad copy for email campaigns or social media content. Its ability to generate diverse content styles and tones tailored to specific audience segments helps businesses fine-tune their messaging to resonate with consumers. Jasper also streamlines the content creation process, enabling you to produce more content in less time, thus significantly boosting productivity.
It’s important to note that although AI tools present enormous opportunity for streamlining operations and efficiency, it can’t replace human ingenuity when it comes to tailoring content and creating marketing strategies. We recommend trying some of these tools if you’re struggling to keep up with creating your content, but when you’re ready, contact the AFFIRM Agency experts for help with creating personal, dynamic content that makes an impact!
