AFFIRM Helps UW-Carbone Cancer Center Rename and Rebrand the Wisconsin Comprehensive Cancer Control Program to the Wisconsin Cancer Collaborative

(Pewaukee, WI…May 29, 2020) The Wisconsin Comprehensive Cancer Control Program, which is overseen by the UW-Carbone Cancer Center, recently worked with AFFIRM on renaming and development of a new brand and website for the program and its ongoing collaboration with the Wisconsin Cancer Council. The new name and brand – Wisconsin Cancer Collaborative – launched in April, 2020. The Wisconsin Cancer Collaborative is dedicated to reducing the burden of cancer for everyone in Wisconsin, and the primary goal of the project was to more effectively communicate its mission.

AFFIRM was chosen to provide research, naming, message testing, development and design for the new name and brand, including the updated logo, and an all-new website.

According to AFFIRM Principal, President Danny Mager, “The Wisconsin Comprehensive Cancer Control Program and Wisconsin Cancer Council are dedicated to reducing the burden of cancer in the State. That is why we were honored to have the opportunity to help them develop a new name that better communicates who they are and what they do. We think the Wisconsin Cancer Collaborative’s new name, branding and website will give the organization a fresh new start as it prepares to launch its next 10-year Wisconsin Cancer Plan.”

To learn more about the Wisconsin Cancer Collaborative, and see the new branding and website developed by AFFIRM, visit

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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