AFFIRM Helps ESI Group USA Celebrate 25th Anniversary

(Pewaukee, Wis…January 7, 2016) ESI Group USA, a nationally accredited design-build engineering and construction management firm specializing in the food industry, is celebrating its 25th anniversary in 2016. To promote and recognize this milestone, ESI Group USA looked to AFFIRM to help develop a wide range of internal and external communications.

AFFIRM worked with ESI Group USA on a commemorative 25th anniversary logo and has extended the milestone brand to the company’s internal documents, sales materials, and website. AFFIRM will oversee similar updates throughout 2016, including the production of an anniversary video, as ESI Group USA continues to celebrate its 25 years of excellence.

“Working with ESI to celebrate their 25th anniversary is very exciting. It’s such a great story… taking this small-town design-build construction company and turning it into a national force in the food industry. It’s pretty special,” said AFFIRM Senior Account Executive, Rick Panten.

AFFIRM, formerly Staples Marketing, is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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