Fly Local

Dane County Regional Airport

The FLY LOCAL campaign promotes the many benefits of flying out of MSN compared to other airports, including how it helps to support the local economy. Using “locally sourced” Wisconsin animals – a flying cow, for example we helped portray the local nature of the airport and its many benefits compared to “big box airports” in other cities. Creative extends to media tactics such as outdoor, online, print, and Wisconsin Public Radio. We also developed a campaign-specific landing page where people can pledge to FLY LOCAL for the chance to win a gift card or airline travel vouchers.

Campaign Microsite

Fly Local Landing Page DCRA

Static Online




Print advertisement

Fly Local Print

Animated TV Spot

Radio Spots

Let’s talk!

Contact our President, Danny Mager to learn how we can deliver results for your organization. No matter where you're at in your decision-making process, we can help you get the ball rolling.


Danny Mager