3 Things to Learn from March Madness

The 2017 NCAA Tournament is underway! Also known as March Madness, the tournament has become one of the most popular sporting events in the U.S. Here are 3 things to learn from March Madness to help develop your next marketing campaign.

  • It’s in the name – Every March, athletes, avid basketball fans, and your average consumer alike can remember terms like “March Madness,” “Sweet Sixteen,” “Elite Eight,” “Final Four,” knowing that the language in itself refers to the tournament. Brand your campaign with a name that stands out and is easy to remember.
  • Generating content – From its website to mobile apps, news outlets, and social media platforms, content for March Madness is just about everywhere. Various content that tailor to different media outlets helps to increase brand visibility and awareness while reaching specific audiences.
  • Community engagement – Did you fill out a bracket? Quite a few people do! Not only do brackets allow for people to connect with the brand itself but it also helps to start a conversation among others. Consider interactive content, contests and games, or a call to action to engage your target audiences.

We’d love to help you with your next marketing campaign (even after March Madness). Connect with us to get started!

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