Here’s A Dose of Reality

With opioid and prescription painkiller abuse at a record high, we created a campaign that faces the facts.

When Attorney General Brad Schimel of the Wisconsin Department of Justice stated that prescription opiate abuse had become a “public health crisis” in Wisconsin, we were called on to help increase awareness of the problem statewide. We strategically developed the DOSE OF REALITY campaign theme, featuring a prescription bottle with a skull and crossbones designed to shock target audiences. Within one month of the campaign launching, the results were “wildly successful” according to AG Schimel. Since, the campaign has extended to numerous states across the U.S.

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