The Milwaukee County Pathways for Fathers and Families is a county-wide collaboration composed of various local partners. Providing skill-building workshops and individualized service, the integrated Pathways program involves three core program services: Responsible Parenting, Healthy Marriage/Relationships, and Economic Stability. Working with Mosaic Communications, we were responsible for developing a public awareness campaign to ensure area fathers knew about this beneficial program. This included a strong public relations campaign to secure positive media coverage of the program, all brand identity elements, messaging development, as well as collateral materials including a new website. The ultimate campaign goal was to aid fathers and father-figures in improving their lives and strengthen their relationships with their children.
A better quality of life for the children of Milwaukee
Pathways for Fathers and Families works to strengthen father-child engagement, improve employment and economic opportunities, and develop healthy relationships in their lives.