In an effort to spread some holiday cheer and boost our social media engagement at the same time, we created the Elf Days of Christmas campaign. Starting December 12th, our Facebook followers hunted for clues as Jasper the Elf took part in a 10-day adventure — culminating with the giveaway of a $250 Visa gift card! Each day, we posted updates on Jasper’s journey that included a secret letter in the image. On the final day, all the letters spelled out Jasper the Elf’s new website, where people could enter to win.
The Elf Days of Christmas
Even during the busy holiday months, we made time to create an award-winning brand awareness campaign for ourselves.