Green Bay Packers legend Donald Driver has been our Wisconsin Department of Transportation seat belt safety spokesperson for nearly a decade. When WisDOT informed us that African-American seat belt usage rates in Milwaukee lagged behind the rest of the state, we developed a candid camera concept where we secretly set up at a neighborhood barbershop in Milwaukee, and had Donald Driver himself quiz customers on their seat belt habits. When surprised customers found out who their inquisitive barber was, the results were hilarious and, more importantly, effective in getting more men to buckle up!
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How did we teach adult men about the importance of seat belt safety? The local barbershop.